MADISON, Wis. (1/14/14)--CUNA Mutual Group's 2014 loan generation marketing webinar series begins Jan. 21 at 2 p.m. CST, with a session focused on recapturing auto loans and targeting new opportunities.
"Loan generation marketing campaigns help credit unions recapture loans lost to competitors, and acquire new loans, by identifying a credit union's best loan opportunities using credit pre-screens and then sending the right message at the right time," said Steve Hoke, director of loan growth products for CUNA Mutual Group. "Campaigns feature a variety of loan types, including auto, mortgage, home equity, credit card and personal loans."
Webinars are conducted by CUNA Mutual Group loan generation marketing specialists and address how to increase loan portfolios, create deeper credit union member relationships, and generate interest and member-friendly non-interest income.
Webinars are free, run from 2 to 2:30 p.m. CST, and conclude with a live question-and-answer session.
2014 loan generation marketing webinars:
Auto Loan Recapture, Universal Auto and Next Car Purchase: Recapture Loans and Target New Opportunities--Jan. 21, March 5, May 6, July 16, Sept. 10, Nov. 5;
Credit Card and Personal Loans: Growing Unsecured Loans--Jan. 28, Aug. 5, Nov. 12;
Mortgage Recapture and First-Time Home Buyers: Increase Your Share of the Mortgage Market--Feb. 5 and July 22;
Home Equity Recapture and Home Equity Acquisition: Grow and Diversify Your Loan Portfolio--March 18 and Aug. 14; and
Loan Generation Marketing: A Comprehensive Strategy--Oct. 7.