SAN ANTONIO (1/26/12)--Harland Clarke Corp., a provider of marketing services, and payment and security solutions to financial institutions, has introduced a new check-packaging system that will replace its traditional checkbox.
The company has also introduced a website to support the new system.
Harland Clarke is a CUNA Strategic Services provider.
The new system, CheckFolio, aligns multiple checkbooks in a slim, compact folio, designed to allow consumers to more conveniently receive, store and access personal checks.
Harland Clarke said the design was the result of nationwide consumer testing and client feedback, including focus groups, online video surveys, surveys on check use, storage and security and identity protection research. Harland Clarke further validated the consumer research with financial institutions.
"As we talked to consumers, we learned that they wanted more than what the standard checkbox offered," said Gwen Cuffie, Harland Clarke vice president of product solutions and marketing. "So we took an 'outside-the-box' approach and developed a new system that delivers a better account holder experience."
Harland Clarke said CheckFolio addresses three key needs consumers expressed about check packaging:
- Organization: All CheckFolio components are packaged together, for easy access and storage
- Security: CheckFolio is delivered in a slim, tamper-evident wrap, designed for discreet storage.
- Environmental Efficiency: The design of CheckFolio uses less material, creates less waste and is recyclable.
CheckFolio also provides consumers with options on how they can use their checks: They can choose to leave their checkbooks in place and write their checks. Or they can remove a checkbook (typically packaged in books of 25 personalized checks) as needed and place it in a regular individual checkbook cover.
"We know that checks remain an important aspect of personal banking and that consumers are increasingly seeking ways to organize and simplify their checking activities," said Dan Singleton, Harland Clarke president and chief operating officer. "CheckFolio enables financial institutions to meet these needs in an innovative way and consumers are giving our clients credit for being forward-thinking and caring about their account holders."