HOUSTON (10/4/12)--Retail ATM owner/operator Cardtronics Inc. has launched FeeAlert, a new product that helps financial institutions steer their members and customers toward in-network ATMs--and away from ATM fees.
FeeAlert helps credit unions and banks support their members in avoiding fees. By analyzing an individual's ATM use, FeeAlert enables financial institutions to deliver a list of nearby surcharge-free ATMs.
FeeAlert checks for nearby in-network ATMs even when a member forgets to use a credit union's ATM locator.
Cardholders enroll in their participating financial institutions' FeeAlert program, and indicate whether they prefer to receive notifications via text messaging or email. Members receive personalized alerts from their credit unions when they use an out-of-network, fee-charging ATMs. Alerts will point them to the nearest surcharge-free ATM, which they can use for their next transaction.
If a member subsequently use an out-of-network ATM, FeeAlert generates a list (via geo-location technology) of nearby surcharge-free ATMs. The financial institution then "pushes" results to the cardholder, using the preferred means of communication.
GRAND RAPIDS, Mich. (10/4/12)--CU*Answers, a Grand Rapids, Mich.-based credit union service organization, announced its 2013 collaborative marketing initiative, CU*OverDrive.
Credit unions can communicate with their members through monthly electronic or print materials, including posters, lobby inserts and statement inserts. Each monthly campaign highlights the products and services the participating credit union offers. An annual fee includes printing, shipping and handling.
Credit unions can also participate in shared prize-based contests both in electronic and print formats. The contests focus on e-mail collection, e-statements, EasyPay BillPay and debit card initiatives, and include a chance for members to win a Google Tablet, an iPad, a Canon Rebel Camera or an Xbox 360 with Kinect.
"This is just another way we help credit unions broach the needs that staffing or budget restrictions may not allow, or just allow existing personnel to make more efficient use of their time," said Scott Page, CU*Answers executive vice president. "CU*OverDrive allows credit unions to leverage a network of marketing resources at a fraction of the cost."