GRAND RAPIDS, Mich. (10/30/13)--CU*Answers, a Grand Rapids, Mich.-based credit union service organization, has released two marketing products for credit unions.
It is offering CU*OverDrive 2014, an annual bundled marketing program for CU*Answers clients. Clients can choose from an electronic only package or an optional print package.
Clients are also eligible for free quarterly contests available with an optional print package. Contests encourage members into actions such as enrolling for e-statements or bill pay, using their debit cards or submitting their email address. Contests are held quarterly and run for a two months. CU*Answers purchases a prize and tracks the results.
CU*Answers has also released more of its quarterly grand opening kits for its credit union clients. The first kits are shipped free. Additional kits are $100. The newest kit's theme is member appreciation.
Contents of the kits typically include a five-foot banner, balloons, table tents, window clings, lapel stickers, and a give-away item, such as piggy banks, lip gloss, ink pens, or something similar tied to the theme.