MALVERN, Pa. (10/7/11)--Akcelerant, a provider of software applications for the financial services industry, has integrated its SOLUTION.LENDING loan origination software with SWBC’s Unity cross-selling application. The new “connector” allows Akcelerant customers to support cross-sell opportunities during the loan generation process for guaranteed-asset protection, extended warranties, credit insurance and debt cancellation. The Unity application is integrated to SOLUTION.LENDING through the addition of a new workflow step that allows loan protection products to be presented and sold to each new loan applicant. This eliminates the need for multiple software programs and decreases the risk of human error associated with double data entry, said Akcelerant. SWBC, headquartered in San Antonio, provides insurance mortgage, and investment services to financial institutions, businesses and individuals. Akcelerant is based in Malvern, Pa., and Vancouver, B.C.