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CUNA Brokerage Services Signs 11 CUs

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MADISON, Wis. (11/18/13)--CUNA Brokerage Services Inc. (CBSI) has signed 11 more credit unions to offer its investment services program to their members.
 
"CBSI's investment program will help these credit unions deepen member relationships and give members another reason to look to their credit union for all of their financial needs," said Jim Metz, CBSI president/CEO.
 
CUNA Brokerage Services is now available to more than 670,000 credit union members nationwide.
 
The credit unions include:
  • APCO Employees CU, Birmingham, Ala.;
  • Five Star CU, Dothan, Ala.;
  • First CU, Chandler, Ariz.;
  • Vantage West CU, Tucson, Ariz.;
  • Illiana Financial CU, Calumet City, Ill.;
  • Decatur Earthmover CU, Decatur, Ill.;
  • Abri CU, Romeoville, Ill.;
  • First Community CU, Chesterfield, Mo.;
  • DuPont Goodrich FCU, Beaumont, Texas;
  • FedEx Employees Credit Association, Memphis, Tenn.; and
  • Heritage CU, Madison, Wis.
An investment relationship with a credit union increases member loyalty by more than 40%, which helps cement the overall member relationship and lock in additional years of revenue from credit union services, according to research by Kehrer-Saltzman and Associates.

Filene Offers Search Engine Optimization Webinars

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MADISON, Wis. (11/18/13)--The Filene Research Institute will host free webinars Tuesday and Wednesday introducing the launch of its Consumer Insights search engine optimization tool.
 
The one-hour webinars will be held at 11 a.m. CT on Tuesday and 1 p.m. CT Thursday.
 
Consumer Insights, developed in partnership with Novarica, provides credit unions with insights as to why consumers select a particular financial institution when shopping online.
 
The solution helps credit unions increase their visibility in search engines and improve their click-through rates with financial institution shopper insights, analytics, and a listing on FindABetterBank.com, a largest panel of financial institution switchers in the U.S.