MADISON, Wis. (12/5/13)--CUNA Mutual Group's TruStage.com enhanced its website to accommodate any web-capable device, including mobile devices. The site now automatically tailors content to the member's device, providing a tailored online experience when they are shopping for insurance.
"Consumers lead the way in showing us what technology they're using and the experiences they expect," said Susan Sachatello, TruStage senior vice president. "Mobile Commerce Daily reported in October that nearly seven out of 10 smartphone and tablet users will use their devices for holiday shopping this year. That's not a fad--mobile is winning in both convenience and experience."
Within the financial services industry, smartphones are now the most common starting point for banking activity, according to a 2012 multi-screen user behavior study by Google & Ipsos.
"Staying connected with members is what credit unions have done since the very beginning," Sachatello said. "Our partnership with them means an ongoing investment in technology and member experience, especially online."
She said the redesign is about "providing the best possible experience and having credit unions feel complete confidence when they direct their members to us."