HERNDON, Va., and SCOTTSDALE, Ariz. (2/23/09)--Digital Mailer Inc. and CU Realty Services LLC have teamed up to help credit unions grow their mortgage lending business. CU Realty, a Scottsdale-based credit union service organization, connects participating credit unions with approved real estate agents to create home buying and selling opportunities for credit union members. It works with 80 credit unions in 19 states. DigitalMailer, an e-marketing firm serving credit unions nationwide, will work with CU Realty to increase the awareness about participating credit unions. Through the program, DigitalMailer will co-brand members' e-mails to reflect participation by their credit union and CU Realty. "Members want to know they are dealing with their credit union, and now there will be no confusion," said Ron Daly, DigitalMailer's president/CEO. According to Tina Powers, CU Realty's chief operating officer, DigitalMailer will manage the look and content of the program's e-mail component and track information and results. DigitalMailer will use its Automatic Relationship Builder, an e-mail engine that targets members with customized e-mails based on their in-market actions, needs or customer profiles. It also will employ a certified e-mail delivery system to maximize in-box delivery rates and incorporate drip e-mail schedules that regularly place messages in front of members. The CU Realty program builds a bond between credit unions and realtors, who will help educate members about their credit unions' real estate and mortgage programs. Powers said more than 700 real estate agents are on the waiting list to participate. "Our goal is to help credit unions become the first point of contact for members who are considering buying and/or selling a home. We help drive more business back to the credit unions, thereby closing more mortgages and increasing the awareness of our credit union partners," Powers said.
INDIANAPOLIS (2/23/09)--The Indiana Credit Union League has selected Jackson Integrated as its advertising agency to launch a statewide consumer campaign promoting the benefits of credit union membership. Jackson Integrated has developed a campaign under the “You Belong Here” theme, which taps into consumers’ need in unsettling times for financial security and the advantages of belonging to a credit union, league President John McKenzie said. “The opportunity to help the Indiana league build awareness of credit unions and the advantages that come from membership is an opportunity that arose out of a pretty scary time for a lot of people,” said Dave Reyburn, Jackson Integrated creative director. “This wasn’t a time to be clever or lighthearted; we wanted to send a message that there still are institutions that inspire trust and confidence.”