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CUNA World-Class Service Leadership Institute in May

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MADISON, Wis. (2/6/12)--CUNA World-Class Service Leadership Institute, presented by the Credit Union National Association (CUNA) will take place May 21-23 in Denver, Colo.

The institute offers an exclusive, behind-the-scenes glimpse into how one of the leading sales cultures in the world, The Ritz-Carlton Hotel, has built its world-class reputation. Credit union professionals from all levels of the credit union's operations attend to sharpen their service techniques and learn from worldwide leaders in service.

The institute covers training employees, creating a service-oriented culture, setting service standards and performing everyday operations--every step to necessary to creating a successful service schedule, said CUNA.

Attendees will stay at the Ritz-Carlton and experience first-class service, first-hand, then return home to turn their credit union into a five-star financial institution, CUNA said.

Among the topics to be addressed:

  • The State of  Service in America;
  • Learning from America's Best Service Providers;
  • Service excellence: The Ritz-Carlton Strategy & House Tour;
  • Designing a World-Class Service Program for Your Credit Union; and
  • Don't Manage--Coach for Service Excellence.
"In today's consumer-driven economy, members compare  your service not only to other credit unions or other financial institutions, but to every other service experience they've ever had," said Angela Prestil, director of sales culture development at CUNA. "It's so important for credit union professionals to step outside the financial world for insights into how world-class service is provided.

For more information, use the link.

Youth Week Saving Challenge materials available

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MADISON, Wis. (2/6/12)--Promotional materials are available from the Credit Union National Association (CUNA) for National Credit Union Youth Week and the National Youth Savings Challenge.

Graphics--celebrating this year's theme, "Be a Credit Union Super Saver!--for National Credit Union Youth Week, April 22-28, are available from CUNA's website.

Images can be used in credit union print promotions and on websites promoting National Credit Union Youth Week.

To download graphics, use the link.

The National Youth Saving Challenge takes place during the month of April. It is held in conjunction with National Credit Union Youth Week.

Last year nearly 146,000 young members deposited $28.5 million into their saving accounts during the National Youth Savings Week--with 9,058 new accounts opened.

Participation in the free Saving Challenge is an opportunity for credit unions to build strong relationships with young members--and their families--in their communities by reinforcing the benefits of credit union membership. This year, credit unions can build on the momentum created by Bank Transfer Day during 2011.

For step-by-step instructions and materials for participating in the National Youth Savings Challenge, use the link.

cbanc Network launches Backstage Pass for service providers

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AUSTIN, Texas (2/6/12)--cbanc Network, an online repository of financial institution-authored content has introduced a tool that provides service providers  with access to real-time trends within the industry around popular search terms, content purchases, product ratings and other member activity metrics.

With Backstage Pass, data can be filtered by asset size, financial institution type, region, and job title. Service providers also can contribute their own content, make topic analysis, and answer member questions to distinguish their brand.

Backstage Pass is comprised of two components: Connect and Analyze. Connect gives service providers the tools to interact with cbanc's financial institution membership when they are looking for help. By sharing industry knowledge, service providers can help credit unions and banks solve issues that, in turn, create a positive association with their brands.

Analyze organizes traded data so service providers can see which topics and issues are important to financial institution professionals. It also displays real-time graphs and charts that can be filtered demographically by asset size, region, and job function. This intelligence helps with webinar education, product resource decisions, developing consulting direction, and understanding market perceptions of each organization.

Additional Backstage Pass features include surveys and webcasts. Surveys allow service providers to pose questions to the cbanc membership on topics of specific interest to them. Service providers also can sponsor a webcast topic of their choice, and cbanc will advertise and host the presentation to the decision makers within its network.