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SocialVolt teams with DigitalMailer

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OVERLAND PARK, Kan., and HERNDON, Va. (3/19/12)--Credit union clients of digital communications provider DigitalMailer can access SocialVolt's social media management system (SMSS) through a new partnership announced by the two companies.

To ensure social media engagement does not come at the expense of compliance and risk management programs, SocialVolt's platform allows DigitalMailer clients to back up and archive social media content with a detailed audit trail, and allows staff to author social media content while ensuring that only trusted administrators retain control over passwords and account profiles.

"Credit unions, like all financial institutions, look at social media as a double edged sword," said Ron Daly, DigitalMailer president. "It can help build potentially lucrative relationships with members, but might come at the expense of remaining in compliance with industry regulations. With its uncomplicated, cohesive platform, strong risk and compliance features, and flexible pricing structure, SocialVolt was an obvious fit for DigitalMailer."

"Given the SocialVolt team's history in banking security and strong understanding of the unique challenges the industry faces, robust risk and compliance features were of the utmost importance when we developed the platform," said Scott Oppliger, SocialVolt CEO. "DigitalMailer's deep expertise in the credit union space will help us reach businesses who understand the importance of social media engagement, but require a platform uniquely suited to their heavily regulated industry."

TMG launches ClearTrend for biz intelligence

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DES MOINES, Iowa (3/19/12)--The Members Group (TMG) has launched a new data analytics tool that will allow its clients to analyze credit and debit-card data visually.

ClearTrend is a proprietary tool available to TMG's card-issuer clients.

ClearTrend data analytics combs through cardholder- and portfolio-level data to reveal patterns and trends in a credit card portfolio. It then presents those trends in graphs and tables within seconds.

Card managers and others can view measures, such as account balance, delinquency growth and cardholder spending. The data analytics tool also can chart the types of transactions made by cardholders and identify trends such as most frequented merchants.

"To achieve higher product penetration and deeper customer relationships, financial institutions need to become intimately familiar with their existing customers," said Shazia Manus, TMG CEO. "Laser-targeted data allow card managers to drill down to that cardholder level to better understand how their portfolios are--or could--perform under specific circumstances. This is precisely what ClearTrend does, and it does so with a quickness to efficiently test new products and ideas before pulling the trigger."

ClearTrend data are available in one of four core areas:

  • Account level views give users information on areas such as portfolio account and balance growth, daily portfolio snapshots, risk indicators and delinquency trending.
  • Financial level views help users gain knowledge on areas such as charge-offs, interchange, late and over-limit and other income, net interest and non-interest income.
  • Reward redemptions views help users comprehend reward-redemption trends, which are broken out by card type and reward type.
  • Transactional views include insight on where transactions are occurring geographically, as well as top merchant lists, trending by Standard Industrial Classification codes and categories, and trending on cardholder monthly spending, averages for transaction amount and counts, and active accounts versus overall account portfolio.