MADISON, Wis. (3/21/08)--Winners of the 2008 Best Practices Awards, sponsored by the CUNA Marketing and Business Development Council, were announced during the council’s 15th annual conference, Sunday through Wednesday, in Nashville, Tenn. Awards were presented in three categories:
* Business Development: Financial Partners CU, Downey, Calif., for its member contact strategy, which uses member activity triggers to create cross sales and prevent member attrition. The credit union launched the program, which sends out mailings to members who notify the credit union of address changes, closed accounts or new account openings, in August 2007; * Community Outreach and Political Advocacy: America’s Christian CU, Glendora, Calif., for its “snow much fun” event. The credit union gave its community snow, and treated attendees to a petting zoo, Santa and refreshments. About 1,500 attended the event. The credit union raised $770,000 in term share certificates through its snow day savings promotion; and * Best Practice Miscellaneous: Call FCU, Richmond, Va., for its rebranding plan. The credit union created a Be the Office Hero campaign, which used marketing tactics to recruit select employee group members. Staffers dressed as super heroes and looked through the city for the next office hero to bring credit union membership growth to an employer. The campaign’s efforts carried over into the rebrand when the credit union created its new mascot, iDude. The brand was included in advertising, community events, branch redesigns and the website. The credit union had a 30% increase in Web traffic, increases in vehicle loans and loan volume, and new member increases that doubled previous averages.
The conference also raised $9,500 in a silent auction for the National Credit Union Foundation’s Disaster Relief Fund. For more information, use the links.