MIDDLETON, Pa. (3/21/08)--Mid-Atlantic Corporate FCU, Middletown, Pa., has selected Open Solutions’ relational core data processing platform--The Complete Credit Union Solution: DNA. The solution has open architecture and is member-centric to help credit unions streamline front- and back-office operations. Mid-Atlantic also will deploy Open Solutions’ full cVIEW CRM suite, Digital Document Systems, Financial Accounting Suite, ProfitVision and the Channel Management Center Toolkit. With the core data processing platform and Open Solutions products, the corporate will consolidate its member data into one database, said Jay Murray, president and chief operating officer of Mid-Atlantic. Mid-Atlantic serves 1,050 credit unions and has more than $3.3 billion in assets.
GRAND RAPIDS, Mich. (3/21/08)--CU*Answers will host a marketing contest aimed at increasing the number of e-mail addresses its client credit unions collect from members. Clients using the CU*BASE processing system are eligible to participate. The contest will help clients update member information by offering members an incentive to provide their e-mail address to the credit union. CU*Answers will award one winner, selected by a random drawing from all e-mail addresses collected during the two-month period, with a Garmin GPS Navigation system. Most credit unions have been relatively passive in securing member information, and acquiring a member’s e-mail address can be the single most effective means for providing timely member contacts and delivering marketing information, the company said. Credit unions who participated in a similar CU*Answers contest had an average e-mail collection increase of 155%.