ST. PETERSBURG, Fla. (3/27/14)--"Make Your Money Matter," a social media platform developed by the credit union service organization PSCU, has won the South by Southwest (SXSW) Interactive Award for Best Website in the Educational Resources category.
The site was also named one of five finalists for the coveted People's Choice Award determined by a public vote.
"Make Your Money Matter" is PSCU's social media platform to help credit unions communicate their value proposition to the Millennial community. The SXSW Interactive Awards were held in Austin, Texas, during an overlapping set of music, film and emerging technology festivals attended by more than 32,000 people earlier this month. The event honors projects created by the digital interactive community from a variety of industries.
"We knew we were pushing the boundaries when we created 'Make Your Money Matter' as a platform to help our member-owner credit unions connect to the Millennial generation where they live--in the digital world," said Fredda McDonald, PSCU's executive vice president/chief creative officer. "The future for credit unions lies in their ability to do what they do best today--take care of the financial needs of their members--but to do so in new ways digitally."
"Make Your Money Matter" encourages young adults between 18 and 34 years old to make the switch to credit unions from banks. The interactive campaign spreads the message with shareable copy and visual assets designed for channels like Facebook and Twitter. The platform's site also includes a calculation tool that allows consumers to see how much big banks could be profiting from their deposits.
PSCU collaborated with digital agency, Firstborn, on the site's design, content and functionality.
The initial launch of the platform included participation from eight credit unions:
- Redwood CU, Santa Rosa, Calif.;
- GTE Financial CU, Tampa, Fla.;
- Baxter CU, Vernon Hills, Ill.;
- Firstmark CU, San Antonio;
- Bethpage (N.Y.) FCU;
- Michigan First CU, Lathrup Village, Mich.;
- OnPoint Community CU, Portland, Ore.; and
- Mazuma CU, Kansas City, Mo.
PSCU will launch the platform to its entire member base in April.