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CUNA offers new volunteer certification program

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MADISON, Wis.(4/3/08)--Credit union volunteers can receive credentials that recognize their training and educational efforts through the new CUNA Volunteer Certification Program, presented by the Credit Union National Association (CUNA). The Certified Credit Union Volunteer designation has two training tracks:
* Board of Directors track, which includes oversight of the entire credit union operation and strategic planning. Specific areas of study cover safety and soundness, governance, CEO oversight, board operations and development, and strategic planning; and * Supervisory Committee track, which explores audits, risk assessments and related credit union issues. Areas of study focus on credit union knowledge and committee governance, annual audit requirements, risk assessments and audit plans, internal audits, and board operations and development.
Volunteers may choose either a self-study or an on-site training format to earn their certification. Those who prefer the on-site setting may attend the CUNA Volunteer Certification School, which is next offered Sept. 7-12 in San Diego. The self-study learners have the option to choose their learning activities. Certain previously earned credits from CUNA coursework may be eligible as transfer credits to apply toward the program. For more information, use the link.

Project New Age website provides Gen Y insight

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ST. PETERSBURG, Fla. (4/3/08)--Credit unions can gain insight into Generation Y’s financial preferences by visiting a new website created by PSCU Financial Services. The site, www.projectnewage.com, provides information about what Gen Y wants from a financial institution. For instance, Gen Y values interest rates over other factors when evaluating credit cards and is twice as likely as the average consumer to apply for a card or open an account online, PSCU Financial said. Information about Gen Y’s brand and media preferences, and use of blogs, social networks, and viral communications also is on the site. Project New Age features products and services that appeal to the age group, including online bill pay, gift and reloadable prepaid cards, online account enrollment and digital plastics with customizable graphics. “Attracting Gen Y members is critical to the long-term successes of credit unions,” said John Pembroke, PSCU Financial chief marketing officer. “Credit unions need to reach out to this generation while they are in their early teens, from 12-15 years of age, because studies show they already have established long-term financial relationships by their early 20s.” PSCU Financial Services, a credit union service organization, provides services to more than 1,100 financial institutions nationwide.