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Toolkit allows social network developers expand to mobile

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LAS VEGAS (4/4/08)--Credit unions looking to reach younger generations through social networking applications, such as Facebook, can expand their web applications to mobile devices with a toolkit from Frengo Corp. Frengo, a provider of social mobile services (SMS), announced Wednesday it has released its OpenSocial Mobile Toolkit. The kit is a platform that allows developers for social networks to extend their Web-based applications to mobile devices. Mobile phones are a central component of social networking, keeping members of online communities connected. Teens and young adults have shown a strong demand for mobile networks to stay in touch with their social circle, Frengo said. OpenSocial Mobile Toolkit’s platform supports all major U.S. carriers and most global mobile carriers. It can reach more than one billion phones worldwide, the company said. The toolkit includes SMS alerts, notifications and mobile web services--including wireless application protocol (WAP) hosting, and handset recognition and transcoding. Frengo provides photo and image handling from the mobile handset, so users can send and share pictures on their social networks. Several credit unions, such as Christian Financial CU, Roseville, Mich., and Piedmont CU, Danville, Va., have begun using applications in Facebook to reach younger members. The credit unions recently deployed MyMoney, a Fiserv product that allows members to access their accounts online through Facebook (News Now March 24).