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TOM SAKASHSTAFF NEWSWRITER

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CUNA offers new CU training bundle

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MADISON, Wis. (5/4/10)--The Credit Union National Association (CUNA) is offering credit unions an opportunity to lock in unlimited audio conference, webinar and eSchool training through a new economical bundle. The bundle gives credit unions unlimited access to training throughout 2010 and into 2011. Topics include compliance, marketing, lending, finance, human resources, training, security, operations, volunteer development and other topics. Credit unions can purchase the bundle until June 30. “Credit unions today are faced with tightening budgets often by shrinking training initiatives,” said Marlo Foltz, director of blended learning at CUNA. “It’s a long-standing and unfortunate criticism that when times are financially tight, training is the first budget to get cut and generally the last to be restored. “This is particularly true today, with so many financial pressures causing credit unions to look closely at every budget line item. That’s why we created the bundling concept. For one affordable price credit unions can increase their training to all their staff across all disciplines. They can increase efficiency and stay abreast of the latest regulations and standards.” CUNA Training Bundle options include:
* Six-month package for $267 per month--$1,599 for six months; and * One-year package for $250 per month--$2,999 per year.
Discounted pricing is available for small credit unions with less than $20 million in assets. For more information, use the links.

Tech CouncilNCUA webinar speakers to address online services

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ALEXANDRIA, Va. (5/4/10)--Five credit union technology experts will join Debbie Matz, National Credit Union Administration (NCUA) chairman, Wednesday for a NCUA/CUNA Technology Council webinar on how to improve online services. The webinar, which will run from 2 p.m. to 3:30 p.m. ET, will offer best practices and ideas for credit unions to better serve existing members and attract new members--especially young consumers. “This webinar will offer credit unions real-life experiences of their colleagues about how they meet the needs of consumers who want a financial institution that’s always open, everywhere, electronically,” Matz said. Speakers include:
* Ed Langel, director of electronic services, Alliant CU, Dubuque, Iowa; * Kyle Welsh, vice president of technology services, BECU, Seattle; * John Best, chief technology officer, Wescom CU, Pasadena, Calif.; * Loretta Weller-Mowers, senior vice president of e-commerce, San Diego County CU; and * Bryan Sims, CEO, brassmedia Inc.
The speakers will discuss remote-deposit capture, channel normalization, personal financial management, mobile banking, user experience, social media and Generation Y. For more information, use the link.

MarketingBD Council paper Make most of MCIF systems

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MADISON, Wis. (5/4/10)--Credit unions that use their marketing customer information file (MCIF) system only for compiling mailing lists are significantly underestimating its potential, according to the new CUNA Marketing and Business Development Council white paper, “Making the Most of MCIF Systems.” The white paper collected information from three credit unions and three vendors to reveal how an MCIF system can help credit unions explore households’ profitability, identify niche markets, promote their strengths, explore their neighborhood, track the results of marketing efforts and educate leaders about current and potential members. The MCIF experts say that taking advantage of the full value of MCIF systems requires listening to the data, rather than approaching MCIF reports with preconceived notions. When credit unions are open to learning from data, they can unleash MCIF’s full power, the white paper says. “It’s like having a car you think is great and then uncovering a new knob and discovering all this extra power you never knew you had,” said Christopher Kennedy, supervisor of marketing research, Mountain America CU, West Jordan, Utah. At Mountain America, “we’re often finding out new things we can do that help us to be successful.” The council also will host a webinar on the topic July 27. For more information, use the link.