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Synergent campaign prompts shared-branching awareness

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WESTBROOK, Maine (5/6/10)--More Maine consumers learned the convenience of Shared Branching through a Share It! campaign launched by Synergent,a provider of technology, business and service solutions to credit unions. Synergent and Weber Marketing, a strategic branding and marketing consulting agency for financial institutions, created the campaign to increase awareness and use of shared branching. It included statement inserts; radio, TV and lobby promotion, and an online contest and presence. To kick off the campaign, credit unions created a "Top 10 List" on reasons to use Shared Branching. Entries included everything from heartwarming stories to poems, to comedy on videos. The winning entry was by Community CU, a $44.7 million asset credit union in Lewiston, Maine. It created a film with an old-fashioned, black and white movie look, whose characters acted out 10 ways Shared Branching benefits members. It won $500 to share with a charity of its choice. The campaign then spread to credit union members, who shared their favorite sharing moment through video, pictures or words. The competition was promoted through online and social media, and in-branch ads. It received 90 entries. The winner was a member of Maine State CU, a $285 million asset credit union in Augusta, who told of using Shared Branching to help someone in need. In her entry, she wrote, "Without Shared Branching, I wouldn't have been able to help another person. Shared Branching helped a person, help a person, to help a person. What a wonderful thing." She won $500 to share with a friend or charity. Three entrants received second place prices of a GPS System. Synergent said the campaign succeeded in increasing awareness and saw an increase in transactions through Shared Branching during the two months the campaign ran.

Benny Franklin launches SW Corps security awareness drive

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DALLAS (5/6/10)--Southwest Corporate FCU is launching an education program to encourage credit unions to tighten their computer security defense systems. The campaign, “Good Advice is Timeless,” features Benny Franklin, a 2010 update of the famous founding father, Ben Franklin.
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The corporate also will host a webinar June 9 with Digital Defense Inc. to help credit unions respond to security threats. “Securing Your Credit Union’s Workstations,” led by Digital Defense’s Chief Compliance Officer Tom DeSot, will address how to prevent breaches; block malware, spyware and viruses; use firewalls; and establish a process for effective operating system and software patch management. “This webinar is built around the National Credit Union Administration’s security expectations,” said Jerry Delezen, Southwest Corporate senior vice president of information technology. While Southwest Corporate implements a multi-layered approach to security within its own systems, products and services, credit unions cannot be fully protected without controls on their end, Southwest Corporate said. “Internet schemes threaten computer systems daily, so we must do everything possible to secure our workstations,” Delezen said. “You never want to be in a position of having to explain how a key logger or malware got onto your credit union’s computer and enabled funds to be fraudulently transferred.” Southwest Corporate is also offering customizable posters to credit unions with several “Benny-isms.” The Benny-isms include:
* Better secured and assured than hacked and attacked; * If something looks fishy, someone’s probably phishing; * Keep on your guard, or computing becomes hard; and * Be Discreet, CTRL-ALT-DLT.
Southwest Corporate is based in Plano, Texas. Ben Franklin, a statesman, inventor and publisher, is remembered for short pieces of advice, such as “A penny saved is a penny earned.”