AUSTIN, Texas and HERNDON, Va. (6/14/13)--CoreTrac Inc., provider of multi-channel eRelationship solutions for credit unions and community banks, has partnered DigitalMailer Inc., a provider of eMarketing solutions.
"CoreTrac's banking-specific CRM+ solution and DigitalMailer's eMarketing tools are extremely well-matched," said Ron Daly, CEO of DigitalMailer. "Helping financial institutions build lasting relationships, and giving them the ability to track and report on these relationships, will help them thrive in the communities they serve."
Within the terms of the agreement, CoreTrac will integrate DigitalMailer's Automatic Relationship Builder and Targeted Ad Engine into its solution. The two products will provide additional functionality to CoreTrac clients with credit unions and community banks developing stronger relationships with their members and customers by creating and personalizing their digital messages.