HERNDON, Va. (6/27/11)--After years of providing e-marketing tools to credit unions nationwide, DigitalMailer has launched a consulting arm in the realm of what it calls “eStrategy.” “With the rapid acceptance of smart phones and mobile devices, many credit unions are feeling a sense of urgency when it comes to developing online strategies,” said Ron Daly, DigitalMailer president/CEO. “Today’s technology speeds up communication, convenience and on-the-go-access, and members expect their credit union to keep up. If credit unions can’t keep up, members will find other financial institutions that can.” Among the components of DigitalMailer’s eStrategy consulting are digital branch operations, mobile services, online communications, website content, email outreach and social media. The firm also has created an exclusive eStrategy Benchmark Report so credit unions can compare themselves to others in terms of online services and technology integration. This “scorecard” allows individual credit unions to measure their “e” adoption and efficiency rates against DigitalMailer’s top performing clients. “In addition to determining specific goals and direction for an online presence, credit unions must have the right tools and technologies in place to achieve these goals,” Daly said. “DigitalMailer will help credit unions define the ‘e’ responsibilities appropriate for their own operations.” DigitalMailer’s vision is to help credit unions see if “their largest branch” is open for business, Daly said. “We want to help them develop an eStrategy that grows their business in the virtual branch channel,” he added. While some credit unions have entered the digital arena offering remote services, designing mobile websites or launching Facebook pages, Daly suggests looking at the bigger picture. “eStrategy is putting a methodical, integrated approach in place that leverages technology to reduce costs, deepen member relationships and grow the bottom line,” he said.