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Invest in America adds Shop America as new partner

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LIVONIA, Mich. (6/8/10)--Invest in America has added online mall Shop America as a partner. Shop America, which offers access to more than 1,200 online merchants, will offer discounts of up to 15% for credit union members. “Invest in America’s suite of member-benefits programs continues to grow and encourage support for American-owned businesses,” said CUcorp President David Adams. CUcorp is a marketing company based in Livonia, Mich., and a wholly owned subsidiary of the Michigan Credit Union League. “Bringing different merchants together through Shop America creates a backbone for the whole Invest in America program.” Shop America features merchants such as Apple, Target, Best Buy, Gap, Barnes and Noble, Macy’s and Office Depot. The discounts range from 1% to 15% and members will be mailed a check when the accumulated cash back from all merchants is $10 or more. Access to the mall is available through the Invest in America website, according to the Michigan Credit Union League. Credit union members also will have access to comparison shopping features to help them find the best deals. Searching by product will bring up the prices from different merchants, allowing the member to find discounts and the best possible deal. Each participating company will offer special member discounts through Shop America. The mall will be run by Incentive Networks, a provider of merchant-funded loyalty programs. Credit union members also will have access to Incentive Networks’ customer service center. The initial contract runs for three years.