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Products and Services briefs (07/26/2010)

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* LENEXA, Kan. (7/27/10)--Beyond Marketing, a credit union service organization that specializes in marketing, has established BSerious ROI Consulting, an analysis that measures the return on investment of marketing campaigns. BSerious evaluates completed marketing campaigns to measure the cost and success of the campaign. The data can help boards of directors evaluated the effectiveness of marketing promotions, Beyond Marketing said ... * NEW YORK (7/27/10)--The National Federation of Community Development Credit Unions has extended the registration deadline for its CDCU Institute to Thursday. The institute, slated for Aug. 8-13 in Madison, Wis., provides participants with training that focuses on credit union management and community economic development. The institute has trained more than 200 staff and board members. About 117 students have graduated from its three-year training program. Students that complete all three years of training graduate with a certificate in Community Development Credit Union Management ...

Two new Training on Demand courses set for boards volunteers

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MADISON, Wis. (7/27/10)--The Credit Union National Association (CUNA) is offering two new Training on Demand courses for credit union boards and volunteers. The first course, “How to Think About Strategic Planning,” provides credit union boards an overview of the RESULTS method of strategic planning. It also includes questions boards can ask and exercises they can use during the planning process. The course aims for attendees to learn how to:
* Explain what a strategic plan is and why it’s important; * Understand how to facilitate planning retreats and exercises; * Describe the steps involved in the RESULTS methodology of strategic planning; * Discuss two other strategic planning models and list their key components; and * Identify the benefits of engaging in regular strategic planning.
The second course, “What Credit Union Volunteers Need to Know About Harassment in the Workplace” focuses on the role credit union volunteers play regarding sexual harassment claims. Course attendees will be able to:
* Explain the role of the credit union volunteer in responding to harassment claims; * Demonstrate a fundamental understanding of various harassment laws; and * Describe how credit unions can avoid claims for retaliation.
CUNA’s Training on Demand courses can be downloaded and watched by credit union representatives at their convenience. Printable workbooks and optional testing also are available. For more information, use the links.