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Products Archive

Products

Minn. CU first to sign with fin. counseling program

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ST. PAUL, Minn. (9/4/12)--SouthPoint FCU in Sleepy Eye, Minn., is the first credit union to contract for financial counseling services through LSS Financial Counseling, since the organization formed a partnership with the Minnesota Credit Union Network's (MnCUN) Network Service Corp.

Through the partnership between MnCUN and LSS, Minnesota credit unions can offer members facing financial difficulties immediate access to financial counseling. Through LSS's Financial Choice, credit unions can provide education on money management skills, budget and debt counseling, debt management planning and foreclosure prevention counseling.

"Our alliance with LSS Financial Counseling helps to further differentiate credit unions as the smarter financial choice," said John Ferstl, MnCUN vice president, Network Service Corp. "LSS combines social responsibility with a cost-effective way to provide financial counseling services that equally benefit credit unions and their members."

TMG Prepaid cards can help Gen Y

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DES MOINES, Iowa (9/4/12)--Reloadable and gift cards help community financial institutions (FIs) solidify existing relationships and attract new members, including Gen Y, by tapping the products' ability to offer financial freedom, according to a new white paper released by The Members Group (TMG).

"To ensure the sustainability of their business, credit unions and community banks understand they must find ways to maintain relationships with their 13- to 19-year old customers," said Konrad Christensen, TMG retail payments product manager and author of the white paper. "Enter prepaid products--they are tailor-made for this demographic, offering teens' financial freedom and giving peace of mind to their parents."

Reloadable cards are ideal for Gen Y, Christensen writes in "The Gen Y Power of Prepaid." Offering teens overdraft-free access to funds, prepaid cards allow young people to make purchases without the risk of spending more than they have.

With a reloadable card's direct-deposit feature, parents can instantly deposit more money onto the card through an online application, in an issuer's branch or at many retail and convenience-store locations. The cards also allow teen consumers to build internal credit with their credit union for future loan applications.

But gift cards also offer parents a level of control. Teens can't use gift cards at ATMs. At first blush, this may look like a negative, but some parents are interested in monitoring their child's spending. This can be done with a reloadable card—until the teen cardholder uses his reloadable card to access cash.

Consumers value gift cards. When asked by First Data whether a recipient would rather get a $30 gift or a $25 gift card, nearly 80% opted for the gift card.