MADISON, Wis. (8/5/11)--Credit unions can get their first look at materials for the International Credit Union (ICU) Day campaign from Credit Union National Association (CUNA).
ICU Day posters have been mailed to affiliated credit unions, and the official website for ordering materials live. The theme “Credit Unions Build a Better World” ties directly to the United Nations General Assembly declaration of 2012 as the International Year of the Cooperatives (IYC), which carries the theme “Cooperative Enterprises Build a Better World. “With the kick-off for IYC just a week after ICU Day, we wanted to give credit unions the tools to celebrate both events--all year long,” explained Joanne Sepich, CUNA’s ICU Day coordinator. “This year’s statement stuffer explains to members that credit unions are financial cooperatives and introduces IYC.” The official ICU Day materials website features this year’s full line of supplies, including ICU Day decorations and print promotions, gifts for members, and shirts and fleeces for outfitting credit union staff and volunteers during the celebration. The site also features links to CUNA’s free ICU Day graphics and coloring pages. The ICU Day website includes new features, designed to make the ordering process more efficient. ICU Day coordinators at credit unions can create personalized accounts and check the status of their orders. The “show me” feature links similarly priced and categorized products. The site also includes quick order lists for both standard and custom products for those who know what they need.