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N.J. league marketing toolkit offers Spanish option

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HIGHTSTOWN, N.J. (9/8/11)--The New Jersey Credit Union League’s (NJCUL) “Banking You Can Trust” Toolkit, which allows member credit unions to create customized marketing materials and advertisements, now has a Spanish language option. All of the pre-written text and slogans available through the toolkit can be added to “Banking You Can Trust” marketing materials in Spanish. The league introduced member credit unions to its toolkit last year. The toolkit’s advertisements and marketing materials focus on key product areas within credit unions: savings accounts, checking accounts, mortgages, personal loans and auto loans. Access to the toolkit is available to member credit unions through the NJCUL’s website. When creating an item in the toolkit, credit unions can choose “Spanish” in the language drop-down menu and the chosen slogan will appear on the materials in Spanish.

CUNA HRTD Council offers talent management white paper

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MADISON, Wis. (9/8/11)--A new white paper from the CUNA HR/TD Council offers strategies for managing internal talent to increase competitive advantage and operational efficiency. “Tools, Techniques, and Technology Improve Credit Union Talent Management” is based on information gathered from human resource managers, trainers, and vendors in the credit union industry. The white paper discusses measures credit unions can take to improve their practices throughout the talent management life cycle, including:
* Improving the bridge between hiring and training, known as “onboarding”; * Augmenting training with tracked autonomy methodology; * Making lifelong learning part of the culture; * Harmonizing compensation programs to facilitate career pathing; and * Adopting software solutions that tightly integrate all the components of acquisition, training, management, promotion and knowledge transfer in one interface.