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CU System
Members Save $449M In SaveUp Program
LIVONIA, Mich. (5/28/13)--SaveUp, a member engagement program from CU Solutions Group of Livonia, Mich., has helped users save $449 million and pay down $296 million in debt as of May.

The program, which rewards members for saving and cutting debt, has completed more than 75,000 financial education session, CU Solutions Group said.

"SaveUp's rewards system is based on behavioral science and innovations in technology to engage members, particularly Gen X and Gen Y," said Priya Haji, SaveUp CEO. "It creates an opportunity for credit unions to be a long-term partner in their members' financial future, while originating new products and services as the member's ally."

More than 40 credit unions nationally incorporate the SaveUp program into their marketing and business development plans.

More than 45% of SaveUp users connect weekly with their credit union branded content, CU Solutions Group said. SaveUp has generated more than 2,600 inquiries for new products and services for credit unions through personalized recommendations. Product inquiries include new credit card applications, refinancing car loans, mortgages, and savings related products, CU Solutions Group said.

CU Solutions Group announced its partnership with SaveUp in October (News Now Oct. 5).


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