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CO-OP license program to help CUs ID card-use patterns
RANCHO CUCAMONGA, Calif. (3/7/08)--CO-OP Financial Services has licensed Saylent Technologies' portfolio optimization program to help member credit unions identify and analyze card-usage patterns. The solution delivers information about cardholder usage and portfolio trends. The program will be delivered via the CO-OP website and offered in two modules: Enhanced Reporting and Business Analytics. Credit unions and their credit unions service organizations can use it to report on, analyze and increase card use and interchange income. Credit unions can review detailed network and merchant-level reporting, estimated interchange, custom campaign management and profitability metrix. "To increase revenue, credit unions need an intimate understanding of the individual member usage and the requisite tools to gather the data to meet member needs and make the most of their accounts," said Stan Hollen, president/CEO of CO-OP Financial Services. The program is built to support multiple transaction sets. Although it is initially being rolled out to support credit union debit programs, it can also be applied to other areas such as ATM, shared-branch transactions, credit usage and more.


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