MADISON, Wis. (3/12/08)--How does one differentiate a credit union through emerging marketing channels? And how does one effectively work with third-party information security assessment firms? The answers are in two new white papers from the CUNA Councils. “Emerging Marketing Channels: Blogs, Word of Mouth, Buzz, Viral, and E-mail” is sponsored by the CUNA Marketing and Business Development Council. It defines each new channel and how it may help differentiate products in today's business environment. The paper also provides examples of how credit unions use each channel and why. It also contains a bibliography of books and references addressing emerging marketing channels for readers interested in more in-depth information. “Staying Ahead of the Bad Guys: Working With Third-Party Information Security Assessment Firms” is a white paper from the CUNA Technology Council. It reviews federal regulations that require financial institutions to provide adequate information security. The paper also explores how credit unions can develop effective partnerships with security assessment providers to evaluate their security measures and to test how well their data is protected. It features a number of considerations in hiring a security firm, plus the checks and balances necessary to ensure the assessments are effective and thorough. CUNA Council members can receive complimentary copies of the papers; non-members may purchase them at $50 per copy. The papers are available by using the link.