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Covera offers Pennies for Change program
LATHAM, N.Y. (3/26/08)--Covera Card Solutions is presenting credit unions the opportunity to offer United Way’s Pennies for Change program to their members. Through this program, members of participating credit unions in New York, New Jersey and Connecticut can opt to donate one penny every time they use their credit or debit cards to make a purchase. The pennies are then donated to United Way to support programs in their credit union’s respective communities. United Way’s Pennies for Change initiative involves no participation or sign-up fees for the partnering credit union or credit union member. The program is easy to implement for participating credit unions because no individual donor information of any kind is required by United Way. All partnering financial institutions will receive marketing templates from United Way to promote the program to their members. A partnering institution also will be listed on United Way’s website as a participant.


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