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Diebold launches pink and green campaigns
NORTH CANTON, Ohio (3/28/08)--Diebold is launching pink and green campaigns to raise funds for cancer research and the environment, announced the global ATM manufacturer Thursday. DieboldDirect, Diebold Inc.'s inside direct sales organization, has teamed with the Northeast Ohio affiliate of Susan G. Komen for the Cure to promote breast cancer awareness by offering pink vacuum air tube (VAT) carriers to customers with drive-thru systems from Diebold or a competitor. One dollar from the sale of each carrier will be donated to the chapter to aid research for a breast cancer cure. Part of the proceeds from the sale of other DieboldDirect pink products also will be earmarked for the charity. Products include ATM receipt paper, deposit envelopes, paper credit card gloves, lanyards and ATM wrap panels. The first customer to employee the pink product was First Ohio Community FCU, North Canton. Kim Lapinski, CEO, said the credit union staff dons pink shirts on Fridays to further show support. Diebold's green campaign will donate 1% of its quarterly Internet product sales to the Arbor Day Foundation to plant trees in the U.S. and abroad. The company also is reducing the number and size of its paper-based product catalog and using recycled stock for catalog hardcopies. It also uses alcohol-free soy-based ink in its direct-mail brochures to diminish emissions in the environment. t uses recycled materials for packaging; offers a print ribbon recycle program to reduce the consumption of plastic; and encourages online orders to save paper. DieboldDirect said it also has a new program to recycle ATM surrounds.
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