National CU Brand Campaign

RADIO- "wallet"

25 sec, 5 sec tag

SFX: (background music as at home)
MVO: The other day my daughter asked me...
GIRL: Daddy, whatcha got in your wallet?
MVO: Things of value, honey.
GIRL: What’s value?
MVO: (To audience) Hmm... Good question, right? To me, value is more than money. That’s why I switched to a credit union. They value the same things I do. Service is better too...
GIRL: There’s a picture of me in your wallet...
MVO: (To daughter) That’s right, sweetie.
GIRL: Daddy, are you rich?
MVO: (To audience) You know what I said? Absolutely.
MUSIC: (warm with feeling)
ANNCR: Make the switch. America’s Credit Unions, where people are worth more than money.
C.U TAG: (TBD)

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RADIO- "balance"

25 sec, 5 sec tag

SFX: (outside, park type sounds and appropriate sfx)
MVO: (To audience) My wife and I are trying out these new roller blades
FVO: (Laughing) Whoa!
MVO: (Laughing to wife) Here, take my hand. (To audience, struggling a little as he talks) It’s interesting how so much in life is about balance. Take money, yeah, we’ve got some put aside, but we won’t let money define who we are...
FVO: (To audience) Yeah, that’s why we switched to a credit union. We like the lower fees. And the way we’re treated.
MVO: (To wife, much smoother now) Hey, you know, we’re getting the hang of this...
FVO: (To husband) But how do we stop?
MVO: (To wife) Stop? Hey, let’s just keep on going...
MUSIC: (warm with feeling)
ANNCR: Make the switch. America’s Credit Unions, where people are worth more than money...
C.U TAG: (TBD)

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RADIO- "assets"

25 sec, 5 sec tag

SFX: (Driving in traffic)
FVO: (To audience) Yeah, I made a lot and lost a lot of money in the 90’s
BOY: Aaaaa...girl’s germs!
FVO: (To audience) Would I change anything? Well, I did switch to a credit union...
BOY: Mom...
FVO: (To audience) Credit unions have a better perspective. They care about me, and the rates are better.
BOY: Sally’s licking my face!
FVO: Don’t lick your brother, honey, he’s dirty. (To audience) Most valuable assets? These little angels in the back seat. (To kids) I know, let’s play, I Spy...
BOY: Mom, I’m 10!
MUSIC: (warm, lots of feeling)
ANNC: Make the switch. America’s Credit Unions, where people are worth more than money.
C.U TAG: (TBD)

Return to "switch" materials page

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