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National CU Brand Campaign

BRAND CAMPAIGN SPANISH PUBLIC EDUCATION MATERIALS

RADIO ADS

Quick (Rápido)
Okay (Okay)
So (Y)

USE RIGHTS & RESIDUALS

CUNA has purchased use rights and residuals for all of the National Credit Union Brand Campaign Spanish Public Education marketing materials until the period ending on December 31, 2005. If you plan to run these ads in any commercial media after December 31, 2005, please secure written permission from CUNA to ensure compliance with copyright law. Call (800) 356-9655, ext. 5778 for more information.

SPOT #1: “QUICK” (Rápido) (30 seconds)

Tone is light, upbeat ... a matter-of-fact manner.

ANNCR:	QUICK. Rápido.
SFX:	[OPENING STING]
ANNCR:	Who really owns credit unions? ¿A quién pertenecen las cooperativas de ahorro y crédito?
MUSIC:	[UP AND UNDER]
VOICE CLIPS:	Um ... not positive ... uh ... er ... I don’t know. Um... no estoy seguro... uh... er... No se. Note: if female speaking, use “segura”.
ANNCR:	[DOWNPLAYS DISAPPOINTMENT THAT NO ONE KNEW THE ANSWER. RECOVERS ENTHUSIASM QUICKLY. NOT CONDESCENDING.] Well ... nice try. Most folks don’t realize that credit unions are owned by the people who are members. Now you know. Bueno, no te preocupes... mucha gente no se da cuenta que las cooperativas de ahorro y crédito pertenecen a la gente que son miembros de ellas. Ahora ya sabes.
MUSIC:	[10 SECOND DONUT BACKGROUND]
ANNCR:	America’s Credit Unions ... where people are worth more than money. Las Cooperativas de Ahorro y Crédito de los Estados Unidos... donde la gente vale más que el dinero.

SPOT #2: “OKAY” (Okay) (30 seconds)

Tone is light, upbeat ... a matter-of-fact manner.

ANNCR:	OKAY. Okay
SFX:	[OPENING STING]
ANNCR:	Where do credit union profits go? ¿A donde van las ganancias de las cooperativas de ahorro y crédito?
MUSIC:	[UP AND UNDER]
VOICE CLIPS:	Um ... er ... hmmm ... uh ... I don’t know. Um... er... hmmm... uh,,, no se.
ANNCR:	[DOWNPLAYS DISAPPOINTMENT THAT NO ONE KNEW THE ANSWER. RECOVERS ENTHUSIASM QUICKLY. NOT CONDESCENDING.] Yeah. Well ... in fact, the average person isn’t aware that the profits go back to the people who belong to credit unions. Now you know. Bueno, no te preocupes... la mayoría de la gente no sabe que las ganancias van de vuelta a la gente que son miembros de las cooperativas de ahorro y crédito. Ahora ya sabes.
MUSIC:	[10 SECOND DONUT BACKGROUND]
ANNCR:	America’s Credit Unions ... where people are worth more than money. Las Cooperativas de Ahorro y Crédito de los Estados Unidos... donde la gente vale más que el dinero.

SPOT #3: “SO” (Y) (30 seconds)

Tone is light, upbeat ... a matter-of-fact manner.

ANNCR:	SO. Y.
SFX:	[OPENING STING]
ANNCR:	What exactly are credit unions? ¿Qué son las cooperativas de ahorro y crédito?
MUSIC:	[UP AND UNDER]
VOICE CLIPS:	Um ... uh ... er ... hmmm ... I don’t know. Um... uh... er... hmmm... No se.
ANNCR:	[DOWNPLAYS DISAPPOINTMENT THAT NO ONE KNEW THE ANSWER. RECOVERS ENTHUSIASM QUICKLY. NOT CONDESCENDING.] Uh huh. That’s okay ... not everyone understands that credit unions are financial cooperatives run by people. Now you know. Uh-huh, no te preocupes... no todos saben que las cooperativas de ahorro y crédito son cooperativas financieras administradas por gente como tu. Ahora ya sabes.
MUSIC:	[10 SECOND DONUT BACKGROUND]
ANNCR:	America’s Credit Unions ... where people are worth more than money. Las Cooperativas de Ahorro y Crédito de los Estados Unidos... donde la gente vale más que el dinero.

America's Credit Unions: Where people are worth more than money