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2008 COMMUNITY CREDIT UNION CONFERENCE

The Little Guy
Bank Attacks
Legislative Affairs Political Affairs Compliance Regulatory Advocacy
Training Products & Services Research & Statistics Strategic Services Consumer Information

National Credit Union Brand Campaign TV

30-second TV spot: "Beds"

Context: COUPLE SEARCHING FOR COMFORTABLE BED TO SLEEP ON (COUPLE ON WATER BED) ANNOUNCER: Financial matters can keep you tossing and turning at night. (SFX: GURGLING WATER)
You need to feel comfortable that your financial institution understands your needs … and delivers value you can really count on. (Sofa bed springs back after couple struggles with it; SFX: SPROING...SNAP)
Doesn’t it all come down to trust?
… Welcome to your comfort zone. (SFX: ZZZZZ)
America’s credit unions … where people are worth more than money.

See the full script from this ad.

America's Credit Unions: Where people are worth more than money

Copyright © 2008 - Credit Union National Association, Inc.