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NATIONAL CREDIT UNION BRAND CAMPAIGN TV 0:30 “Beds”
VIDEO	AUDIO
Open on a white set, a mid-aged couple walks in from left, camera pans to follow them until they reach a water bed.	MUSIC: BOUNCY, SOMEWHAT QUIRKY THEME WITH MINIMAL IN- STRUMENTATION, MOVES ALONG AT A LOPING PACE THROUGHOUT.
Couple try out the bed, are tossed around by the wave action of the undulating water bed. Man helps his wife escape from the wobbling bed	ANNCR: Financial matters can keep you tossing and turning at night. SFX: [GURGLING WATER]
Cut to them walking in from left to find a bunk bed. They look at each other, walk on.	ANNCR: You need to feel comfortable that your financial institution understands your needs ...
Cut to couple entering left to find a sofa bed. With difficulty, they try to open it up. It springs open, then refolds itself with an alarming snap. Couple jumps back.	ANNCR: ... and delivers value you can really count on. SFX: [SPROING...SNAP]
Cut to couple walking in from left to find a deluxe king-size bed, smile. They both fall onto the bed, relieved.	ANNCR: Doesn’t it all come down to trust?
Man curls up, immediately goes to sleep. Woman looks over at him, turns off lamp, screen goes blank.	ANNCR: Welcome to your comfort zone. SFX: [ZZZZZ]
SUPER BUILDS ON WHITE: AMERICA’S CUs (logo) WHERE PEOPLE ARE WORTH MORE THAN MONEY	ANNCR: America’s Credit Unions. Where people are worth more than money.
SUPER ON WHITE: 1-800-000-0000 www.stateleague.com BROUGHT TO YOU BY THE CREDIT UNIONS OF ANYSTATE	ANNCR: Find out more ... you might sleep better.

America's Credit Unions: Where people are worth more than money