Syphr launches lead generation site

FERNDALE, N.Y. (11/4/09)--Credit union service organization Syphr has launched a new loan evaluation website, SaveOnYourLoans.com, which aims to reduce the time consumers spend gathering their billing statements and comparison shopping for reduced loan payments by securing refinancing with a local credit union or community bank.

Syphr built the website with partners EQUIDATA and Innovative Software Solutions to shift the burden of comparison shopping for mortgages and car loans from consumers to retail financial institutions.

"Ultimately, the goal is to reverse the traditional seller-centric methods used by sites like LendingTree and Bankrate, changing the lead generation game as we know it," said Chris Langley, Syphr president.

The website officially launched Monday.

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