Diamond Awards Winners Honored at Council Conference

March 24, 2008

FOR IMMEDIATE RELEASE
Contact: Katye Long
CUNA Communications; (608) 231-4038
klong@cuna.coop

MADISON, Wis. – Premier Members FCU in Boulder, Colo., was deemed “Competition’s Best” – the highest “Best of Show” award in the CUNA Marketing and Business Development Council’s Diamond Awards competition. The winners were recognized during the council’s 15th annual conference, held March 16-19 in Nashville, Tenn.

Entered in the Complete Campaign category, “Banking Grown Up” was designed to brand the credit union and attract younger members through a TV ad campaign that drove traffic to the credit union’s BankingGrownUp.com Web site. The $282 million asset credit union exceeded its marketing goal and attracted 2,401 members over a period of seven months.

This year’s awards competition received 1,300 entries. Judges awarded three entries as Best of Show, along with 96 Diamond Awards and 198 Awards of Merit. Other Best of Show honorees included:

• Best Association Entry: Maine Credit Union League in Westbrook, Maine, for its “Holiday CDs” Community/PR program – the league’s objective was to sell 5,000 CDs through member credit unions to raise awareness and funds to benefit the Campaign for Ending Hunger. A total of 8,141 CDs were sold in a two-month timeframe.
• Best Use of Art: Bellco CU in Greenwood Village, Colo., for “Refer a Friend Banner and Signs,” entered in the Point of Sale Display category – the credit union sought to build its membership through a member referral campaign with a $25 incentive. The art featured unlikely friends making good in humorous drawings.

The Diamond Awards, representing the pinnacle of credit union marketing and business development, feature 35 categories, ranging from annual reports to youth marketing and financial education. Judges evaluated entries based on strategy, design and production, creative concept, copy and communication, and results.

A complete list of award winners is available online at www.cunamarketingcouncil.org, by selecting the “2008 Diamond Awards” link, located in the “Events” pull-down menu.

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CUNA Marketing and Business Development Council

The CUNA Marketing and Business Development Council is a member-led organization comprised of nearly 1,000 credit union professionals from across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. For more information, visit www.cunamarketingcouncil.org.

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