Evaluating CU Branches, Corporate Universities Subjects of New White Papers

July 28, 2008

FOR IMMEDIATE RELEASE
Contact: Katye Long
CUNA Communications; (608) 231-4038
klong@cuna.coop

MADISON, Wis. – Credit union professionals can learn how to evaluate the effectiveness of credit union branches and the viability of corporate universities in two new CUNA Council white papers.

Sponsored by the CUNA CFO Council, “Comments on Evaluating the Effectiveness of Branches” addresses two related questions that deal with evaluating the profitability and/or effectiveness of branches. The first question asks if it is possible to develop a complete profit and loss statement for a branch office. The second question involves the managerial reluctance to closing an unsuccessful branch due to the funds already expended. The paper then seeks to put these issues in their proper context and clarify the process.

“Corporate Universities” by the CUNA HR/TD Council touches on both the advantages and disadvantages of developing corporate universities, utilizing case studies from two credit unions. In both cases, the paper focuses on the credit union’s rationale behind the program, developing and updating its offerings and content, big picture considerations, how they function on a daily basis, and more. The paper outlines certain factors that are vital to the program’s success. A summary of the paper’s main points is included near the end.

CUNA Council members are entitled to complimentary copies of these white papers; non-members may purchase the white papers for a price of $50 per copy. The papers are available online at www.cunacouncils.org; select the “Cross-Council White Papers” link located in the “Tools and Resources” drop-down menu. Select the “CFO” tab for the branch effectiveness paper or the “HR/TD” tab for the corporate universities paper. From there, non-members should follow the non-member link to order.

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About the CUNA Councils

The CUNA Councils are a national organization made up of more than 5,000 credit union professionals from across the United States. Run by and for credit union executives, the councils target their networking, information, and programs to key areas of credit union management, that make up the six councils: the CUNA Chief Financial Officers (CFO) Council; the CUNA Human Resources, Training, and Development (HR/TD) Council; the CUNA Lending Council; the CUNA Marketing and Business Development Council; the CUNA Operations, Sales, and Service (OpSS) Council; and the CUNA Technology Council. For more information, go to www.cunacouncils.org.

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