Power Keynoters Poised to Inspire America’s CU Conference & Expo Attendees

March 25, 2008

FOR IMMEDIATE RELEASE
Contact: Katye Long
CUNA Communications; (608) 231-4038
klong@cuna.coop

MADISON, Wis. – Learn how the idea for a home-living cable television network was transformed into a multimedia enterprise and a new model for business success during HGTV Co-founder Susan Packard’s keynote address at the America’s Credit Union Conference & Expo, taking place June 29-July 2, in New York, N.Y.

Home and Garden Television thrived in a marketplace dominated by media giants and is now available in more than 90 million U.S. homes and distributed in 170 countries and nations. During “Now What? Innovating Ideas into Icons,” Packard will explain how she helped grow HGTV into a powerhouse brand that changed the way people envision their homes. Attendees will also learn how HGTV evolved into a successful, multi-billion dollar media division that now includes four additional lifestyle networks – The Food Network, DIY Network, Fine Living TV Network, and Great American Country – as well as books, DVDs, Web sites, and TV personalities.

The lineup of power keynote speakers also includes:

Richard Picciotto, retired fire chief of the New York Fire Department (FDNY) will offer an eyewitness account of the events of Sept. 11 and a tribute to the lives that were lost during “Last Man Down: A Firefighter’s Story.” He will also illustrate how the department’s training strategies and tactics work to develop leadership, motivation, risk management, and decision making. Attendees will learn how the skills used by the FDNY to make life and death decisions can benefit their organizations.

Learn to become an “extreme leader” with the ability to transform good into great during “The Radical Leap: Extreme Leadership at Work and Beyond.” Steve Farber, author of The Radical Leap: A Personal Lesson in Extreme Leadership, explains why people respond to significant, meaningful, and dramatic action, and shows how to use the LEAP framework (Love, Energy, Audacity, and Proof) to improve credit unions and lives.

Finally, author Dan Heath will present “Made to Stick: Why Some Ideas Survive and Others Die.” Heath will outline the principles of successful ideas at work, and how to apply these rules to make messages stick. He will also reveal his methods for making ideas stickier, such as using the “Velcro Theory of Memory” and creating curiosity gaps.

The America’s Credit Union Conference & Expo is the premier resource for learning and inspiration for executives, board members, and key leaders in the credit union industry. For more information or to register, go to events.cuna.org.

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With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America's 8,500 credit unions, which are owned by more than 90 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit www.cuna.org.

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