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Plan It. Save 4 It. Spanish Materials now available

July 17, 2001

FOR IMMEDIATE RELEASE
Contact: Bill Crawley
(608) 231-7022
bcrawley@cuna.com

MADISON, WI – Spanish materials are now available to help credit unions promote the Plan it. Save 4 it. effort. A black & white quarter- page ad and text for a statement stuffer have been produced. Both are available free online.

“The 34 million person US Hispanic market has $380 billion in buying power, representing the 3rd highest ranking purchasing power of any group, yet about one-third of those consumers do not use financial institutions at all,” says Bill Crawley, director of Programs & Grants for the National Credit Union Foundation. “There is a tremendous opportunity here for us to reach out to this increasingly important, yet underserved group.”

The Plan it. Save 4 it. savings campaign is a two-year pilot among 3,000 randomly selected credit unions and is sponsored by the National Credit Union Foundation via a grant from the Ford Foundation. The effort is designed to help credit unions enhance their existing savings programs/services.

For more information on the new materials or questions about the Plan it. Save 4 it. campaign, contact Bill Crawley at 1-800-356-9655, ext. 7022, or visit www.ncuf.coop.

Established in 1980, NCUF is the U.S. credit union movement's primary charitable and fundraising organization for worldwide credit union development. The foundation has given more than $8.4 million in grants, including those for international development, domestic credit union development, disaster relief at home and abroad, national model programs, and scholarships. Visit the Foundation's website at www.ncuf.coop.

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