Changing Your Organizational Culture

Do your board members reject the idea of serving a new market? Do your staff doubt Hispanics can add to your bottom line? Learn how to work toward creating an inclusive organizational culture that embraces serving a new market. Hear how that has added to the success of many credit union’s Hispanic outreach efforts.

Save time and money and reach success faster by using Coopera’s Hispanic Opportunity Navigator (HON). Dozens of credit unions have used the HON to design the plan that will work best for them – regardless of what stage of service to Hispanics they have reached. The HON is a strategic planning tool designed to accelerate your credit union into the next phase of growth. This comprehensive assessment has been used my many credit unions to start their Hispanic outreach programs and is proven to save you time and money as you embark on your Hispanic outreach efforts.

CUNA and Coopera are partnering to provide products and services that help your credit union reach and serve the Hispanic community. Non-affiliated credit unions please call 800-356-8010 and press 3 to order, or e-mail CCSOrders@cuna.com with your credit union name, address, and purchase title.

This comprehensive assessment includes:

• Customized road map
• Needs assessment
• Demographic market scan
• Branch analysis
• Hispanic membership analysis
• Report and presentation

You will gain an overview of all components of this tool, and this webinar will show you how you can use the results of the HON to change your organizational culture and start growing by reaching Hispanics.

Additional components will be reviewed in these upcoming webinars:

• The Road Map and the Needs Assessment
• The HON Demographic and Branch Analysis

Just like in face-to-face classes, CUNA Webinars allow you to see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. With a computer projection screen, it's easy to provide this training to a whole roomful of staff! When you register for an event, the connection information will be e-mailed to you 24-48 hours before the event. If you are registering for an event the day it is being held, please call 800-356-9655, ext. 4249 or e-mail training@cuna.coop for assistance.

Did you know...in addition to attending this event live, your tuition includes six months of unlimited access to the archived (recorded) event within 48 hours of the live event for your entire credit union. See the archived events available to you and your credit union.

CUNA Webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the presenter and your peers during live webinars.

Can't attend at this time? Click here for the archived version.

This webinar is beneficial for all staff interested in exploring ways of strengthening your credit union’s outreach to the Hispanic population and those who are interested in learning new ways that your credit union can grow by better serving this group.

Affiliation with CUNA/League is required for attendance.

Warren Morrow
As CEO and founder of Coopera Consulting, Warren promotes Coopera's approach to serving Hispanics throughout the credit union industry. He works with credit unions to position themselves for long-term growth by serving Hispanics. Warren served on Iowa Lieutenant Governor's Diversity Committee, was awarded the Iowa Friends of Civil Rights Award for work with immigrants, was named one of the Des Moines Business Record's "40 under 40," and was profiled in CityView's, 10 People Making a Difference piece.