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CUNA and NAFCU are now America’s Credit Unions,
a unified voice for the credit union industry.

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Credit Unions Improve Financial Well-being for All

Improve Financial Well-being for All

Financial Well-being for All is the subtle, but fundamental shift in the credit union promise to amplify what credit unions have always done better: ensuring everyone has complete, affordable access to financial services. Our unique charter makes it possible to ensure every member has the knowledge and tools they need to make confident and smart financial decisions.


THE CREDIT UNION DIFFERENCE

Credit unions advance communities

As the largest and most important network of financial cooperatives in the world, America’s credit unions remain focused on improving the financial well-being for their more than 137 million credit union members across the country.

We’re fighting for policies that will allow credit unions to continue to advance communities, boost local economies, and improve the financial well-being for every member in every community across the country.

PROVING OUR DIFFERENCE

Credit unions serve more members, better

With more than 28 billion records of historic Equifax data, the CUNA research and policy analysis team can show that credit unions are consumers’ best choice for financing automobile loans. According to CUNA’s inaugural Credit Union Auto Lending Monthly Report, credit unions continue to fulfill their mission through extremely favorable auto lending interest rates.

This monthly analysis of credit union auto lending trends in comparison to banks and other auto finance companies, is proof for how credit unions serve more members, better. ​

WHITE PAPER

Credit unions improve financial well-being

Nationwide poll confirms credit unions are better at improving financial well-being for their members than banks.

“It’s incredible to see that the average consumer, who knows how hard it can be to make their money work for them, recognizes credit unions as the best partner to keep them financially well,” said CUNA Chief Economist Mike Schenk, “The data has been there to show the billions of dollars credit unions return to members and their communities, but it’s very meaningful to see folks recognize credit unions as a force for good.” 

TOOLS AND SOLUTIONS

Put the credit union promise into action

Financial institutions that prioritize the needs of members, employees and their communities usually outperform those that pursue other approaches to creating value. The success of your credit union depends on developing the essential skills needed to forge exceptional member experiences and help employees make smarter and more impactful business decisions.

We work hard to find solutions you need to put the credit union promise into action.