AI Marketing Lab: Building A Campaign From Start To Finish

Join us for a dynamic, practical, and very hands-on workshop where we’ll walk you through the process of using AI to build every facet of a marketing campaign. From developing the product offer and audience targeting to creating a content calendar, building an AI content machine, and managing email marketing, digital ads, social media posts, image creation, and PR outreach, we’ve got you covered. This hands-on demonstration is designed to make a credit union marketer’s role more efficient and effective, all while having a bit of fun along the way. Don't miss out on this chance to revolutionize your marketing game with AI!

Objectives: 

1. Develop Comprehensive Marketing Strategies: Learn how to use AI to create a product offer and target the right audience for maximum impact.
2. Master AI Tools for Content Creation: Gain hands-on experience building an AI-driven content calendar and content machine to streamline your marketing efforts.
3. Optimize Campaign Components: Discover how AI can enhance email marketing, digital ads management, and social media post creation for more efficient and effective campaigns.
4. Enhance Visual and PR Outreach Skills: Use AI tools to create compelling images and manage PR outreach, ensuring your campaigns stand out.
5. Increase Efficiency and Effectiveness: Understand how AI can make a credit union marketer's role more efficient, freeing up time for strategic decision-making and creative innovation.